How To Launch A Corporate Wellness Program That Works

Forbes Magazine recently published an interesting article on How To Launch a Corporate Wellness Program that Works inspired on a recently published Harvard Business Review article

We, at RunnerSquare Corporate Wellness Division have been working now from more than two years implementing our Corporate Wellness Solution to support Corporate Wellnes Programs, as a digital hub and communication tool where both companies and employees work on the Wellness Programs together.

Corporate Wellness - Mindfullness

From the Forbes (original Harvard Business Review) article, we are fully agree but wanted to highlight how important is internal marketing and communication strategy supporting it.

If you’re going to invest in a corporate wellness program, you obviously need to get something out of it. One mistake you’ll often see is that organizations spend a lot of time developing a program and then do a poor job of building excitement and engagement.

 Forbes article describe some strategies you can implement to ensure this doesn’t happen:
  • Apply marketing principles. In the beginning stages, you need to treat your program like you would treat a product you’re selling. Marketing will go a long way towards increasing visibility and driving participation. Make sure you’re developing and circulating materials in the workplace. Putting up flyers in the break room is one practical suggestion, as is mentioning new developments in a weekly internal email newsletter.
  • Focus on benefits over features. After spending time developing a corporate wellness program, it’s easy to get caught up in the various elements of the program itself – such as health screenings, workout plans, etc. – but be careful not to only focus on the features. In order to encourage buy-in, you need to focus on the benefits. What do employees have to gain from participating?
  • Develop an incentive plan. Some employees will participate because they’re interested in being healthy, while others will need a little more coaxing. For this latter group, a targeted incentive plan is a great idea.

If the launch goes well, then you can feel better about the long-term sustainability of the program.

Source: Forbes & Harvard Business Review

Physical Activity Almanac Released

Late last year the Global Observatory for Physical Activity (GoPA), a council of the International Society of Physical Activity and Health (ISPAH), released its first Physical Activity Almanac.  The document summarizes physical activity indicators including surveillance, policy, research, and deaths due to physical inactivity through a set of 139 graphical Country Cards.  The full document can be accessed here.

According to this data, in USA 10.8% of all deaths are due to inactivity.

Physical Activity Almanac


The Centers of Disease Control and Prevention provide complementary data:

More than one-third (36.5%) of U.S. adults have obesity. [Read CDC National Center for Health Statistics (NCHS) data brief PDF-704KB]

Obesity-related conditions include heart disease, stroke, type 2 diabetes and certain types of cancer, some of the leading causes of preventable death. [Read guidelines]

The estimated annual medical cost of obesity in the U.S. was $147 billion in 2008 U.S. dollars; the medical costs for people who are obese were $1,429 higher than those of normal weight.

Check out the benefits of walking 5 minutes each hour at work time

Reporting on a recent study in the International Journal of Behavioral Nutrition and Physical Activity this New York Times Article discusses the benefits to breaking up the workdays with physical activity breaks.  Employees who participated in 5 minute walk breaks reported greater happiness and less fatigue throughout the day.


People who sit for more than eight or nine hours daily, which for many of us describes a typical workday, also are at heightened risk for diabetes, depression and obesity compared with people who move more often.

The study, also found that frequent, brief walking breaks were more effective at improving well-being than a single, longer walk before work, could provide the basis for a simple, realistic New Year’s exercise resolution for those of us bound to our desks all day.

Our wishes for 2017: Good Health and Well-Being

Physical inactivity is the fourth leading cause of deaths due to non communicable disease (NCDs) worldwide – heart disease, stroke, diabetes and cancers – and each year contributes to over three million preventable deaths.
Goals to Transform our World
Physical inactivity is related (directly and indirectly) to the other leading risk factors for NCDs such as high blood pressure, high cholesterol and high glucose levels; and,
to the recent striking increases in childhood and adult obesity
, not only in developed countries but also in many developing countries.
Substantial scientific evidence supports the importance of
physical inactivity as a risk factor for NCD independent
of poor diet, smoking and alcohol misuse.
Physical activity has comprehensive health benefits across the
lifespan: It promotes healthy growth and development in children and young people, helps to prevent unhealthy mid-life weight gain, and is important for healthy ageing, improving and maintaining quality of life and independence in older adults.
The most recent global estimates indicate that 60% of the
world population are exposed to health risks due to inactivity.
Our wishes for 2017 is Keep Yourself Healthy and Enjoy doing Physical Activity. 

Corporate sports events boost employee engagement and wellbeing

From RunnerSquare we would like to share this recent article about Corporate Wellness published in the Occupational health & wellbeing blog.

Organisations including Royal Bank of Scotland and Dixons Carphone are using corporate sports events to improve health and wellbeing, as well as influence engagement, culture and staff retention.

RunnerSquare Against Sedentarism

Here, at RunnerSquare, we can help at the time of the Corporate Wellness programs management through our technology, a digital wellness hub that helps companies optimize time and money by easely launching, managing and measuring their current or future Corporate Wellness programs.

New York City Marathon Live Tracking

For those runners going on Sunday to The New York City Marathon, RunnerSquare provides a free live tracking system through RaceLiveTrack.

New York City Marathon Live Tracking


If you are a runner and would like your parents and peers to follow your race in real time, just go to RaceLiveTrack and Sign Up (while signing up, you will need to click on The New York City Marathon race to activate the real time tracking system). Follow the instructions appearing on the page, are very simple steps.

For your paertns and peers, you only will need to provide this link to them and your bid number.

Enjoy and Google Luck!!!



Five Reasons Corporate Wellness Is More Important Than Ever

President Eisenhower established in 1956 that America is only as strong as the health & fitness of its citizens. If you would consider a country as a football team and its citizens as players, the most economical advanced countries in the world wouldn’t be probably in the top of the league.

RunnerSquare Against Sedentarism

US, for example, has a huge problem related to obesity and sedentarism, but many other countries are following. The cost of Public Health related to it is also huge, as the 5 more important mass diseases today could reduce it social impact by doing some regular physical activity.

Within this context, companies play a key social role, as is on the worplaces were people spent most of their time, and from there comes most of sedentarism, stress and other unhealthy factors.

But involvement of companies into this social responsability is not only a matter of reducing Public Healthcare Cost, but also a matter of company productivity and other benefits.

Forbes magazine published 3 years ago a good article:  “Five Reasons Corporate Wellness Is More Important Than Ever“.

This article describes the most important aspects to consider at the time of implementing a Wellness Workplace Program, and how it affects to healthcare cost.

From RunnerSquare we recommend to take a look to it.

Remember that from RunnerSquare, we offer to corporations a SaaS solution to manage and promote whatever activities and content related to health. Our solution, called RS Manager, is a 360º Digital Portal, fully customized, that allows companies to easely manage, promote, communicate and measure workplace wellness programs.

Ultra Pirineu measured by RunnerSquare Experience Team

Past weekend took place Ultra Pirineu race, one of the most tough Mountain Running races in Europe.

Santi Torres, the RunnerSquare CEO and Co-Founder, and Oriol Gifra (Co-Founder) from RunnerSquare Experience Team, were there and did it, measuring it with RunnerSquare app (available on Apple Store and Google Play).


Ultra Pirineus RunnerSquare Experience Team

For first time a sport tracking app measured more than 26 hours and more than 100 Km (62,14 miles) continued.

We took the apportunity to challenge our sport tracking app and compare measured data with Ultra Pirineu official race technical information.

Technical details (Official data vs Runnersquare measuring) compared


Race Official distance was 110 Km (68,35 miles)
RunnerSquare measured distance 113 Km (70,21 miles)
Difference: 2,6%

Race Official total ascent: 6.800 m (22,309 ft)
RunnerSquare total ascent: 6.979 m (22,896 ft)
Difference: 2,5%

Mobile used for measuring: iPhone 6 (2 Power Chargers were used)
Elevation data base: Google

Differences, both for distance and elevation were below 3%, which can be considered as normal due to different factors such how was officialy measured the race, elevation database used by the race organizers, etc..

Mobile was used not only for tracking and taking pictures, but also to provide Real Time athlete position using RaceLiveTrack.

Trail Running Gear

Used by RunnerSquare Experience Team for Ultra Pirineu

Trail Running Shoes: Sportiva
T-Shirt: RS Experience
Compression Shorts: RS Experience
Socks: Lurbel
Backpack: Salomon

Using above listed Mountain Running Gear our team experience a great race, without foot injuries. Special mention to RS T-Shirt and shorts (soon available for everyone through RunnerSquare online shop), both specially designed to be always dry, breathable, lightweight and comfortable.

Congratulations for this human challenge to all RunnerSquare team and all Ultra Pirineu athletes!

Physical Education Attendance among U.S. High School Students

The NPAPA, in collaboration with our organizational partners, released a new report examining changes in school-based physical education attendance among U.S. high school students over the past two decades. Findings show that physical education attendance has been below the recommended guidelines and notable differences exist between grade level, sex, and race/ethnicity subgroups.
Physical Education Attendance among U.S. High School Students
Key Findings: 
  • One-half of US high school students do not attend physical education classes-which is consistent over the 22-year period studied.
  • Daily physical education attendance dropped 16.2% in four years (from 41.6% in 1991 to 25.4% in 1995)-attendance rates have stabilized since then.
  • Attendance in physical education classes decreases steadily as a student moves from 9th to 12th grade.
  • Consistently, more boys than girls reported attending physical education over the 22-year period studied.