Forbes Magazine recently published an interesting article on How To Launch a Corporate Wellness Program that Works inspired on a recently published Harvard Business Review article
We, at RunnerSquare Corporate Wellness Division have been working now from more than two years implementing our Corporate Wellness Solution to support Corporate Wellnes Programs, as a digital hub and communication tool where both companies and employees work on the Wellness Programs together.
From the Forbes (original Harvard Business Review) article, we are fully agree but wanted to highlight how important is internal marketing and communication strategy supporting it.
If you’re going to invest in a corporate wellness program, you obviously need to get something out of it. One mistake you’ll often see is that organizations spend a lot of time developing a program and then do a poor job of building excitement and engagement.
Forbes article describe some strategies you can implement to ensure this doesn’t happen:
- Apply marketing principles. In the beginning stages, you need to treat your program like you would treat a product you’re selling. Marketing will go a long way towards increasing visibility and driving participation. Make sure you’re developing and circulating materials in the workplace. Putting up flyers in the break room is one practical suggestion, as is mentioning new developments in a weekly internal email newsletter.
- Focus on benefits over features. After spending time developing a corporate wellness program, it’s easy to get caught up in the various elements of the program itself – such as health screenings, workout plans, etc. – but be careful not to only focus on the features. In order to encourage buy-in, you need to focus on the benefits. What do employees have to gain from participating?
- Develop an incentive plan. Some employees will participate because they’re interested in being healthy, while others will need a little more coaxing. For this latter group, a targeted incentive plan is a great idea.
If the launch goes well, then you can feel better about the long-term sustainability of the program.
Source: Forbes & Harvard Business Review
We want to share with you some Facts & Statistics about Physical Activity in US published by President’s Council on Fitness, Sports & Nutrition.
- Only one in three children are physically active every day.
- Less than 5% of adults participate in 30 minutes of physical activity each day; only one in three adults receive the recommended amount of physical activity each week.
- Only 35 – 44% of adults 75 years or older are physically active, and 28-34% of adults ages 65-74 are physically active.
- More than 80% of adults do not meet the guidelines for both aerobic and muscle-strengthening activities, and more than 80% of adolescents do not do enough aerobic physical activity to meet the guidelines for youth.
- In 2013, research found adults in the following states to be most likely to report exercising 3 or more days a week for at least 30 minutes: Vermont (65.3%), Hawaii (62.2%), Montana (60.1%), Alaska (60.1%). The least likely were Delaware (46.5%), West Virginia (47.1%) and Alabama (47.5%). The national average for regular exercise is 51.6%.
- Children now spend more than seven and a half hours a day in front of a screen (e.g., TV, videogames, computer).
- Nationwide, 25.6% of persons with a disability reported being physically inactive during a usual week, compared to 12.8% of those without a disability.
- Only about one in five homes have parks within a half-mile, and about the same number have a fitness or recreation center within that distance.
- Only 6 states (Illinois, Hawaii, Massachusetts, Mississippi, New York and Vermont) require physical education in every grade, K-12.
28.0% of Americans, or 80.2 million people, aged six and older are physically inactive.
- Nearly one-third of high school students play video or computer games for 3 or more hours on an average school day.
We created RunnerSquare to help you have a healthier life through Physical Activity. We think it is the baseline for a healthier lifestyle.
On other hand, we think workplaces should have a year Corporate Wellness Program, as work time is a long period of time with a high impact on health due to inactivity of employees. That’s why we have developed the most advanced and fully customizable technology for launching and managing Corporate Wellness Programs.