Forbes Magazine recently published an interesting article on How To Launch a Corporate Wellness Program that Works inspired on a recently published Harvard Business Review article
We, at RunnerSquare Corporate Wellness Division have been working now from more than two years implementing our Corporate Wellness Solution to support Corporate Wellnes Programs, as a digital hub and communication tool where both companies and employees work on the Wellness Programs together.
From the Forbes (original Harvard Business Review) article, we are fully agree but wanted to highlight how important is internal marketing and communication strategy supporting it.
If you’re going to invest in a corporate wellness program, you obviously need to get something out of it. One mistake you’ll often see is that organizations spend a lot of time developing a program and then do a poor job of building excitement and engagement.
Forbes article describe some strategies you can implement to ensure this doesn’t happen:
- Apply marketing principles. In the beginning stages, you need to treat your program like you would treat a product you’re selling. Marketing will go a long way towards increasing visibility and driving participation. Make sure you’re developing and circulating materials in the workplace. Putting up flyers in the break room is one practical suggestion, as is mentioning new developments in a weekly internal email newsletter.
- Focus on benefits over features. After spending time developing a corporate wellness program, it’s easy to get caught up in the various elements of the program itself – such as health screenings, workout plans, etc. – but be careful not to only focus on the features. In order to encourage buy-in, you need to focus on the benefits. What do employees have to gain from participating?
- Develop an incentive plan. Some employees will participate because they’re interested in being healthy, while others will need a little more coaxing. For this latter group, a targeted incentive plan is a great idea.
If the launch goes well, then you can feel better about the long-term sustainability of the program.
Source: Forbes & Harvard Business Review
From RunnerSquare we would like to share this recent article about Corporate Wellness published in the Occupational health & wellbeing blog.
Organisations including Royal Bank of Scotland and Dixons Carphone are using corporate sports events to improve health and wellbeing, as well as influence engagement, culture and staff retention.
Here, at RunnerSquare, we can help at the time of the Corporate Wellness programs management through our technology, a digital wellness hub that helps companies optimize time and money by easely launching, managing and measuring their current or future Corporate Wellness programs.
President Eisenhower established in 1956 that America is only as strong as the health & fitness of its citizens. If you would consider a country as a football team and its citizens as players, the most economical advanced countries in the world wouldn’t be probably in the top of the league.
US, for example, has a huge problem related to obesity and sedentarism, but many other countries are following. The cost of Public Health related to it is also huge, as the 5 more important mass diseases today could reduce it social impact by doing some regular physical activity.
Within this context, companies play a key social role, as is on the worplaces were people spent most of their time, and from there comes most of sedentarism, stress and other unhealthy factors.
But involvement of companies into this social responsability is not only a matter of reducing Public Healthcare Cost, but also a matter of company productivity and other benefits.
Forbes magazine published 3 years ago a good article: “Five Reasons Corporate Wellness Is More Important Than Ever“.
This article describes the most important aspects to consider at the time of implementing a Wellness Workplace Program, and how it affects to healthcare cost.
From RunnerSquare we recommend to take a look to it.
Remember that from RunnerSquare, we offer to corporations a SaaS solution to manage and promote whatever activities and content related to health. Our solution, called RS Manager, is a 360º Digital Portal, fully customized, that allows companies to easely manage, promote, communicate and measure workplace wellness programs.
This week Time Magazine dedicated the cover story to the importance of physical activity. “The Exercise Cure” detailed the many benefits of regular physical activity, highlighting the idea that exercise is medicine.
TIME health reporters outline 7 Surprising Benefits of Exercise. Be sure to check out the full issue on newsstands, or with your TIME subscription.
Access to the article summary here.
Employee wellness programs have become a staple in many corporations as a way to attract top talent, keep them happy and productive, and decrease employee turnover. The key to having a successful corporate wellness program is by encouraging overall wellbeing while still keeping it fun.
We share with you the Snack Nation’s 121 Employee Wellness Program Ideas, as a good document to read.
We want to share with you some Facts & Statistics about Physical Activity in US published by President’s Council on Fitness, Sports & Nutrition.
- Only one in three children are physically active every day.
- Less than 5% of adults participate in 30 minutes of physical activity each day; only one in three adults receive the recommended amount of physical activity each week.
- Only 35 – 44% of adults 75 years or older are physically active, and 28-34% of adults ages 65-74 are physically active.
- More than 80% of adults do not meet the guidelines for both aerobic and muscle-strengthening activities, and more than 80% of adolescents do not do enough aerobic physical activity to meet the guidelines for youth.
- In 2013, research found adults in the following states to be most likely to report exercising 3 or more days a week for at least 30 minutes: Vermont (65.3%), Hawaii (62.2%), Montana (60.1%), Alaska (60.1%). The least likely were Delaware (46.5%), West Virginia (47.1%) and Alabama (47.5%). The national average for regular exercise is 51.6%.
- Children now spend more than seven and a half hours a day in front of a screen (e.g., TV, videogames, computer).
- Nationwide, 25.6% of persons with a disability reported being physically inactive during a usual week, compared to 12.8% of those without a disability.
- Only about one in five homes have parks within a half-mile, and about the same number have a fitness or recreation center within that distance.
- Only 6 states (Illinois, Hawaii, Massachusetts, Mississippi, New York and Vermont) require physical education in every grade, K-12.
28.0% of Americans, or 80.2 million people, aged six and older are physically inactive.
- Nearly one-third of high school students play video or computer games for 3 or more hours on an average school day.
We created RunnerSquare to help you have a healthier life through Physical Activity. We think it is the baseline for a healthier lifestyle.
On other hand, we think workplaces should have a year Corporate Wellness Program, as work time is a long period of time with a high impact on health due to inactivity of employees. That’s why we have developed the most advanced and fully customizable technology for launching and managing Corporate Wellness Programs.
If you are planning to attend next week Mobile World Congress in Barcelona, Spain… we invite you to visit us at the Government of Catalonia stand next 22th February at 16:40h.
Oriol Gifra, CEO at RunnerSquare will be talking about Reinventing Corporate Wellness though Physical Activity Monitoring
Furthermore, we will take the opportunity to present you the new RunnerSquare app version coming on March 2016.
The workplace and the health of the workers within it are inextricably linked. Ideally, workplaces should not only protect the safety and wellbeing of employees but also provide them opportunities for better long-term health and enhanced quality of life.
Workplace health programs can lead to change at both the individual (i.e., employee) and the organization levels.
For individuals, workplace health programs have the potential to impact an employee’s health, such as their health behaviors; health risks for disease; and current health status.
For organizations, workplace health programs have the potential to impact areas such as health care costs, absenteeism, productivity, recruitement/retention, culture and employee morale.
Employers, workers, their families and communities all benefit from the prevention of disease and injury and from sustained health.
If your company is still working under a XIX-XX Century salary model, invite them to visit this website and ask us about our innovative Corporate Wellness technology to help you manage activity Challenges within your organization.
We invite you to check out your Worksite Health ScoreCard and find out how healthy is your company.
RunnerSquare has developed RS Corporate Solution, an advanced tool fully customized for companies to promote and manage Corporate Wellness programs related to running, walking and cycling.
Our technology allows any company to own their internal Corporate Wellness digital environment where to challenge employees and help them to achieve healthy activity goals.
Example: “Kilómetros para recordar” challenge was a fully customized challenge to rise 20,000€ for Alzheimer’s disease. More than 3,000 participants ran and walk more than 40,000km. Just in 3 weeks goal was achieved!
RunnerSquare toolkit offers ultimate activity tracking technology through RunnerSquare free app.
In case employees want to use their own activity tracking device (watch or app), don’t worry, we are also connected to it!.
Want to know more about RS Corporate Solution?. Write us here.
You may be interested also in learning how Obamacare program is doing with Corporate Wellness. Here are a couple of interesting sites:
The Impact of Obamacare on Corporate Wellness Programs
National Healthy Worksite Program